Digital platforms have initially had popularity among general population as a network through which you could connect to your friends and family. Marketers were somewhat slow to understand the full potential that these networks provided, but now they are the main users and responsible for most of the traffic. These platforms are an inexpensive channel through which companies can raise the awareness of their brand, market the services and products they offer and make connection with current and potential customer base.
Key Takeaways:
- Social media can help a business to communicate and grow. It can help you gain customers, source research, build revenue, and find new employees.
- Social media does have disadvantages to go along with the advantages like the requirement of a a clear strategy, resource requirements, time commitments, and attracting unwanted attention.
- Sometimes it helps to use an existing social media platform rather than rely on one’s own web presence. There are social network site, job network sites, blogs, video sharing sites, and podcasts.
“Whatever the risks, having a social media strategy and preparing your policy and procedures carefully beforehand can help you manage them.”
Read more: https://business.gov.au/online/social-media-for-business
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