In the past, lead quantity tended to be the focus of advertising and sales campaigns, but companies are now starting to lean further away from lead quantity and closer to lead quality. Lead quantity refers to the amount of potential consumers of a business while lead quality refers to the likelihood of potential consumers to actually buy a business’ products or services. Using available data and metrics, companies should decide if they should spend more resources on lead quality or lead quality and find a good balance between the two.
Key Takeaways:
- According to a 2015 BrightTALK report, B2B marketers recognize the importance of lead quality over quantity.
- Lead scoring is one popular method used to measure lead quality.
- One way to collect data is to analyze visitors’ activity on your social media pages and websites.
“In 2015, a lead generation report conducted by BrightTALK cited lead quality over lead quantity as the main priority based on survey results.”
Read more: https://marketinginsidergroup.com/content-marketing/lead-quantity-vs-lead-quality-achieving-balance/
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