There are many strategies that one can take when they are developing a marketing plan. The hard part is knowing which strategy to implement for your type of content and brand. Choosing what type of content model you are going to implement is another important choice. The four types are as followed: Player, Performer, Processor, and Platform. Some other methods that every eCommerce store should implement is brand awareness, lead generation, sales, and audience engagement.
Key Takeaways:
- try to come up with a content strategy that focuses on how to increase brand awareness and audience engagement.
- Try to make sure you are posting content on a consistent basis and are producing high quality articles.
- When it comes to your content you should perform audits from time to time to see what is performing well and vice versa.
“Think of your strategy as a road map of the content experience you intend to cultivate and how it will connect your business with your audience”
Read more: https://contentmarketinginstitute.com/2018/12/checklists-tips-templates-2019/
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