Attraction marketing is when you catch the attention of customers by using a respectable and highly praised expert to convince them that a product or service should be used or bought. It uses the famous expert to make customers believe they need the product or service because the experts need the product or service. And wouldn’t you want to use what the expert is using, the person you look up to and respect in this area? It makes customers believe they can be just as successful as the expert if they make the purchase.
Key Takeaways:
- Attracting marketing making the product you are trying to sell look amazing and sellable.
- Personal experience and good experiences of others is a great way to tell a story about your product
- Building a connection with your audience and showing how great your brand can be is a great form of attraction marketing.
“Ultimately, instead of marketing messages taking the angle of “This is why you need this,” attraction marketing tends to take the angle of “This is why I need this.”
Read more: https://blog.hubspot.com/marketing/attraction-marketing
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