There are many strategies that one can take when they are developing a marketing plan. The hard part is knowing which strategy to implement for your type of content and brand. Choosing what type of content model you are going to implement is another important choice. The four types are as followed: Player, Performer, Processor, and Platform. Some other methods that every eCommerce store should … [Read more...]

Lead quantity is the number of potential buyers while lead quality is the likelihood of potential buyers to actually complete sales. While lead quantity was the larger focus for marketing in the past, lead quality is becoming something to take more seriously in the business world of today. High lead quality can lead to high return on investment, but lead quality is considerably less valuable … [Read more...]

There is a new formula that can be implemented and will help you generate high quality leads. When it comes to content, you want to make sure that you are prioritizing the quality of it rather than the quantity. There are a few different vehicles that can help you generate high quality leads as well such as webinars, search marketing and company web sites. Finally, make sure to use the web to your … [Read more...]

Having leads is a great way to ensure that you are about to get a sale. It can be hard to get the leads you want because everyone usually wants something different. First, the a lead is when someone is interested in the product you are offering them, but they have not purchased yet. There are very many different types of leads, so you need to make sure you are preparing for the right one. Key … [Read more...]

In the past, lead quantity tended to be the focus of advertising and sales campaigns, but companies are now starting to lean further away from lead quantity and closer to lead quality. Lead quantity refers to the amount of potential consumers of a business while lead quality refers to the likelihood of potential consumers to actually buy a business' products or services. Using available data and … [Read more...]

With lead generation, marketing is used to arouse interest in a product or service, then prospective targets are nurtured until they are ready to purchase. The process has been around a long time, but has evolved with the advent of the self-directed buyer in the age of information abundance. A lead generation program can create a high quantity of leads and deliver high-quality leads to sales. Note … [Read more...]

If you are running a small business, it's very important to have a sound marketing strategy. Networking is one of the most important things that you can do as a business as it will help you create more beneficial connections. You also want to increase your visibility as much as possible by improving in SEO. You can do this by figuring out who your target audience is and using targeted ads and … [Read more...]

Attraction marketing is a type of strategy that you try to get the audience to come to you rather than you go to them. Creating a brand that everyone will love and is similar to you business is the first step of getting that attraction part to your product. Drawing in your audience with things like seminars, meetings, or any gathering where you are able to reach out to them and show them your … [Read more...]

Attraction marketing is when you catch the attention of customers by using a respectable and highly praised expert to convince them that a product or service should be used or bought. It uses the famous expert to make customers believe they need the product or service because the experts need the product or service. And wouldn't you want to use what the expert is using, the person you look up to … [Read more...]

There are many different types of strategies to use for your marketing plan, it's just choosing the right one. Some strategies are better suited for others. Branding is becoming the most important thing in marketing now because more and more people are buying into brands rather than the product. Offline marketing is still viable as you can do things like fliers, seminars, and have physical media … [Read more...]