Lead quantity is the number of potential buyers while lead quality is the likelihood of potential buyers to actually complete sales. While lead quantity was the larger focus for marketing in the past, lead quality is becoming something to take more seriously in the business world of today. High lead quality can lead to high return on investment, but lead quality is considerably less valuable without lead quantity to back it up. Businesses should analyze data and metrics to find out how to create the best balance of lead quantity and lead quality for their particular business.
Key Takeaways:
- Lead quality is the likelihood of your leads to actually make a purchase.
- Lead quantity is the number of leads that you have generated.
- It is important to find a balance between lead quality and lead quantity, and to focus on the data analysis.
“Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible.”
Read more: https://marketinginsidergroup.com/content-marketing/lead-quantity-vs-lead-quality-achieving-balance/
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